Killer App for Music - Immediacy
It’s really simple, record industry - music is an emotional, impulse purchase. ITunes is a winner because it lets me buy music and listen to it right away. Ordering from Amazon doesn’t cut it because I need to wait a few days and deal with the unpleasantness of having UPS deliver (no doorman) and I can’t remember the last time that I stepped foot into a mall (do they still have musicland?) or a Wal-Mart or a Best Buy, it has been years.
Until two years ago I had gone 6 years without buying any new music. I borrowed from friends in my dorm when I was in college and then listened to sirius. Lately I’ve been buying at least a (virtual) record / week.
I am not sure why this is so difficult. Maybe it’s because the record company folks have all their music delivered to them and never have to seek it out or actually deal with procuring it.
